Copyright 2009 Renaissance Designs Inc. All rights reserved.
Site design by aek branding + design
Postal Address: Adams Castle, Christ Church, BB15071, Barbados
Phone: +1 (246) 431.0835 Fax: +1 (246) 429.8421 Email: events@renaissancedesignsinc.com
Visual rythm, balance and emphasis are key considerations in creating any successful decor scheme.
Visual rhythm can be described as timed movement through space; an easy, connected path along for the eye to follow through a regular arrangement of shapes, textures and patterns. Visual rhythm creates predictable order in a composition using pattern and movement, much like the beat of a drum or chords of a base guitar helps you keep time to music.The only difference is that the timed "beat" in a visual compositionis sensed by the eyes rather than the ears.
Visual rhythm is not always predicatble. Linear rhythm refers to the characteristic flow of the individual line. Many accomplished artists, such as Picasso and Van Gogh, have a recognizable manner of putting down the lines of their drawings and paintings, a direct result of characteristic gestures used to make those lines, creating non-pattern rhythms that still create timed movement to the viewer's eyes. Conversely, repetition uses visual patterns to achieve timed movement to a visual "beat". Repetition may be explicit or more subtle, only visible in the underlying structure of the decor scheme.
Alternation and Gradation are key to creating Balance. Alternation is a specific instance of patterning in which a sequence of repeating motifs are presented in turn; (short/long; fat/thin; round/square; dark/light). Gradation employs a series of motifs patterned to relate to one another through a regular progression of steps. This may be a gradation of shape or color. Some shape gradations may in fact create a sequence of events, not unlike a series of images in a comic strip.
Emphasis can be a visual point of focus or interruption. Examples of "focal points" in event decor include the altar and aisle at a wedding ceremony, and the stage and podium at an awards ceremony. These locations are decorated to most strongly draw the viewer’s attention.
Usually there is a primary, or main, point of emphasis, like the wedding altar with perhaps secondary emphases in other parts of the composition, like the aisle and signaging table. Artists and designers use emphasis to call attention to something, or to visual "surprises" to hold the viewers interest. Repetition creates emphasis by calling attention to the repeated element through sheer force of numbers.
